Media Creation’s Connection to Media Literacy

In the effort to become fully media literate in the age of generative AI, it is no longer enough to simply be media literate so consumers — we must also become media literate in our content creation. Consuming and creating content are more intertwined than ever before, even if it is being done passively. For example, simply sharing or retweeting someone else’s content is an act of content creation, even if it is a more passive means of doing so. For this reason, it is necessary to do research and verify any claims made in a post or an article before using it as a source in your content.

As technology (and AI) advances, our pursuit of media literacy must evolve with it. According to the National Association for Media Literacy Education (NAMLE), media literacy education is an ongoing development of habits of methods of expression that people require to become effective, accurate communicators (a necessary skill to be literate in the modern age).

In my blogging experience, particularly for my Misinformation and Society course, I’ve had to verify and “pre-bunk” any of the claims I may encounter before I use them in my content. With pre-bunking, it is easier to recognize misinformation by analyzing a few “red flags” that indicate a claim may be fake, rather than trying to debunk every potential piece of misinformation.

In my own life, I try to make sure my research is thorough and I have multiple sources to corroborate any claims I may be trying to make in my content. I have been embarrassed before by blindly believing and reposting something that was not based in truth and I now try to be more careful.

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